The Tuki Merchant brings you things you never knew you needed.

‘Tuki’, תוכי, in Hebrew, means parrot. 

The design thinking behind The Tuki Merchant is based on a jolly pirate (who has a parrot, of course). He hawks his random wares from near and far, providing you with random, but useful things.

I envision The Tuki Merchant arriving in a chinese junk, and my brief to the design team was to incorporate the chinese seal into end design. Within a week, The Tuki Merchant was created, alongside a specially designed word mark.

The Tuki Merchant is a shopee store that sells useful household items for your everyday needs; and is a subsidiary of One Triple Four. Do follow us on socials! 

Client: The Tuki Merchant

Services: Branding, photography, social media strategy

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